The State of Snacks with Express Checkout’s Nate Rosen

Express Checkout is a media company covering the world of CPG, consumer brands, and retail. It was founded by Nate Rosen and Jenna Movsowitz and has become one of the go-to publications for understanding what’s happening in the snack and packaged food industry. I am honored to have known them both pre-Express Checkout and have been a big fan of the snack content Nate has put out since day one!

One area of the startup world I’m definitely less versed in is CPG. Luckily, Nate was willing to share some of his expertes and post-Expo West takeaways. In this video from Braun & Brains, I sit down with Nate Rosen to talk about what’s actually happening in the space right now.

We discuss celebrity food brands, the biggest trends coming out of Expo West (the largest trade show in the natural foods industry), and what’s currently taking over the CPG world. Nate also shares insights on how the funding environment has shifted for consumer brands and what snacks might dominate shelves this summer.

Highlights from the episode:

• Trying a prepackaged jammy egg at Expo West

• Seeing celebrities like Chrissy Teigen, John Legend, and Jennifer Garner at the show

• The growth of Express Checkout and how it built a large audience covering CPG trends

• Why mushrooms are out and meat sticks are soooo in!

Follow Express Checkout:

• Instagram

• Nate on TikTok

Read about their time at Expo West 2026:

PS. Did you like this format? If so, Substack is coming out with a feature you should keep an eye out for.